I'm Natavia, the solopreneur behind it all. Fun facts about me: I'm 24, from Virginia, a dog mom, a leo, a mental health advocate, an advanced lash artist, a licensed esthetician, and a digital marketing enthusiast.
After discovering the need for quality lashes on my college campus, I wanted to build a brand that could cater to everyone’s style, budget, eye shape, and any occasion. As a result, I launched Pretty N Mink during my sophomore year of college in Aug 2018. After my 1st year in business, I was able to expand my product line to 15+ different lash styles (started with 5) and various lash tools.
In Jan 2019, I became a multi-certified lash technician and began offering services in the 757 Hampton Roads, VA area. I realized early on that strip lashes didn't suit everyone's lifestyle, so offering services was my way of catering to every individual's lash needs!
Over the years, I realized it wasn't just lashes I loved; it was the feeling of making other women feel beautiful and confident. Many of my clients began to mention how nice it would be if I could offer their other routine beauty services, so I listened. In Jan 2022 I began my professional esthetics program and in Feb 2023 I officially became a licensed esthetician. Soon I'll be offering facials, brows, and waxing services (see booking page for info).
I can truly say I discovered my passion and purpose on this journey. There's nothing more rewarding than uplifting other women and making them feel confident and beautiful. The joy I get from my customers and clients is undescribable. I've met so many amazing, supportive women on this journey that keep me going.
I take a lot of pride in my business because I built it from the ground up. No rich parents. No handouts. No favors. Straight hustle, dedication, ambition, consistency, and passion got me here! If you Shop Pretty N Mink or Book a service with me, you'll discover that I offer exceptional customer service and experiences, as well as high-quality products and services. Please check out the reviews for yourself!
